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What’s On-Trend For Beauty In 2017

Thanks to a recent Google Beauty Trends report, we are able to gain insight into the top beauty and skincare searches around the country. Every search request for all related beauty topics were compiled and analyzed so we could fully understand the interests and intentions of Google users.


When it comes to the business of beauty, we all want to be at the top of our game. That means getting in on the latest tips, tricks, and trends to try what works best for you in terms of cosmetics and skincare.

According to FranchiseHelp.com’s recent beauty trend analysis for 2017, the skincare specialist field is expected to grow by 12% by 2024.

Google Trends report is to steer marketers and those in the beauty business in the direction of the trends, helping our global audience and consumers alike to gain access to what they truly want when it comes to the best skincare and beauty products.

Beauty category queries from September 2014-September 2016 were used as the basis for this year’s trends report. Based on the measured data, trend patterns emerged and the most significant trends were singled out for this report.

Franchise Help’s beauty analysis also states that 82% of women feel that social media drives beauty trends.

Whether you’re a professional beauty maven or a skincare novice just trying to find what works, there’s always plenty to learn as these trends evolve. So, what’s the latest in beauty this year? Let’s take a look at what to expect and, most importantly, what to try in 2017!

All About The Masks

This trend seems to be so widely searched that we feel completely comfortable saying it is quite literally all about the masks this year! From charcoal to DIY egg wash masks, the Google search bar has spoken and masks of all shapes, sizes, textures and ingredients are at the top of the list.

According to a recent beauty trend analysis done by The Cosmetic Coach, 47% of facial skincare users feel they don’t have the proper amount of time to use masks even though it’s at peak interest.

The mask trend has taken skincare by storm, especially on social media. There have been 98 million total views for the top mask-related skincare videos worldwide. Users seem to be most interested in addressing the top skincare concerns of: acne, blackheads, and oily skin.

If you’re looking to stay on-trend, try the Alana Mitchell Quick Comeback Mask. It’s perfect for beauty mask first-timers! It works to reduce the appearance of wrinkles, improve elasticity, and removes impurities from the skin. You may notice smoother, more luminous skin after just one use!

Ingredients Are Important

When it comes to the products we put on our skin, making sure we’re using the proper ingredients is crucial to successful skincare. Masks, face washes, lotions, moisturizers, and scrubs are all essential, must-have products, but the ingredients that make up these things are just as important as the products themselves.

Driving growth and revenue in the skincare field are organic products made in a sustainable manner, according to Franchise Help’s industry report. Topping the list for ingredients searches are clay, aloe, charcoal, cocoa butter, baking soda, apple cider vinegar, gold, tea tree oil, and essential oils.

With DIY beauty becoming more popular than ever, we’re not surprised to see these ingredients trending.

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Deep-Clean Devices

Brushes, scrubbers, and exfoliants, oh my! Facial brushes first gained traction in beauty regimens a few years ago. Facial brushes and exfoliant scrubs provide a deeper clean to your skincare routine.


If you’re looking to try an exfoliant, we recommend Eminence Organics Calm Skin Chamomile Exfoliating Peel. Safe enough to use on sensitive skin a few times per week, this peel will penetrate deeply into your pores to reveal a more luminous complexion while reducing inflammation and calming your skin.

The High-Demand For DIY

More people are looking for safe, natural, and simple skincare solutions they can make themselves at home. Whether you’re looking to make your own face mask, bath bomb, or lip scrub, there are plenty of DIY recipes available online.

Natural skincare can provide solutions to many skincare needs, though not all. That being said, people are more interested than ever in creating their own products.

Google Trends reveals that the DIY search term is growing by 38%, with the overall DIY/homemade category increasing by 8% in searches across the United States.

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Bathing Beauty

Who says bath time is for babies? It appears American adults are making the bathing experience more of a priority than ever. Consumers across the country are capitalizing on bathing beauty trends like bath bombs and other natural ingredients to make the most out of bath time.

Statistics don’t lie: searches for general bath bomb recipes are growing 72% annually, while searches for DIY bath bombs are growing at 80%.

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Beauty Is For Men, Too

While the data shows that the total volume of men’s skincare and beauty search terms is relatively low compared to the aforementioned trends, an increase in searches for men’s skincare has been reported.

It turns out men care about their complexions, too! Searches for face-related products like the proper wash, moisturizers, and facial brushes have demonstrated an increased interest in men’s skincare.

Currently in the U.S., 8 out of 10 women use a daily facial moisturizer. The number of men who moisturize, while not quite that high, is definitely on the rise.


FOREO Cleanser For Men provides a powerful, deep clean to help purify and strengthen the skin. Male skin types tend to be thick and rich in sebaceous glands, which can often be afflicted with redness and irritation from shaving. FOREO can help balance these issues while providing a thorough clean.

Final Thoughts

Beauty is a life experience. The trends we’ve covered here, like face masks and DIY recipes, may surround skincare but the effects of these beauty products goes beyond skin deep.

People search for beauty tips and products to feel good about themselves.These trends may seem trivial to some, but hot baths with our favorite bombs and taking time out of our hectic days to throw on a face mask helps us practice a little self-care. Beauty is important, no matter how you practice it.

And there’s nothing wrong with taking time to enjoy the things that make us feel beautiful. Cheers!

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What are some of your favorite beauty trends? What have you searched for lately? Share it with us in the comments section!


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