Supersmile

Supersmile
Supersmile was founded in 1987 by current President and CEO, Lucia Smigel.Her husband, Dr. Irwin Smigel, whose achievements in aesthetic dentistry have been documented in a permanent exhibit unveiled by the Smithsonian Institute and National Museum of Dentistry, created the first whitening toothpaste to brighten the smiles of his first generation bonding patients in the mid 1980′s.

Supersmile was founded in 1987 by current President and CEO, Lucia Smigel.Her husband, Dr. Irwin Smigel, whose achievements in aesthetic dentistry have been documented in a permanent exhibit unveiled by the Smithsonian Institute and National Museum of Dentistry, created the first whitening toothpaste to brighten the smiles of his first generation bonding patients in the mid 1980′s.Having been at the forefront of every major new development in dentistry over the past three decades including laminates, veneers, non-surgical facelifts and tooth whitening, Dr. Smigel sought to create a revolutionary product line that whitened teeth but also left them stronger and healthier. The resulting collection couples advanced scientific formulas with intuitive usage for complete oral care.

Why it Works

Supersmile’s line of complete oral care products is the first to incorporate the breakthrough science of Calprox® – a proprietary form of Calcium Peroxide. By omitting silica, a harsh and grainy abrasive that damages the enamel, Calprox® is far safer than competitive whitening ingredients. It works by gently dissolving the protein pellicle – a thin layer of protein that forms on the tooth surface, and to which plaque, bacteria, and of course, stains adhere. Removing the stained pellicle leaves the teeth looking and feeling cleaner for a longer period of time. The Baking Soda freshens breath while the Calcium & Phosphates help strengthen and re-mineralize the enamel. Our Whitening Toothpaste with Calprox® removes surface stains on natural teeth and is especially kind to artificial tooth surfaces including bonding, veneers, laminates and dentures. To bleach beneath the enamel, add a pearl size drop of Supersmile Professional Whitening Accelerator with urea peroxide to the Supersmile Whitening Toothpaste. The synergy of Supersmiles' Calprox® and other ingredients provides superior and safe whitening that is beneficial to the overall health of your teeth and gums. Best results are achieved with a dry brush to avoid diluting theCalprox®. The Supersmile Professional Teeth Whitening Line is 100% safe and effective and works on all types of teeth from: natural teeth to laminates, bonding & dentures. Dr. Smigel created Supersmile for everyone. A beautiful, white, healthy smile is possible for us all.

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