Product Description
Product Description:
Discover your hair’s new favorite ritual with Love At First Lather Shampoo by 12 Benefits — a moisture-balancing crème shampoo that cleans without harsh scrubbing or stripping.
Unlike traditional shampoos that rely on friction, this innovative formula activates through gentle fingertip massage, producing an ultra-rich foam that lifts away perspiration, scalp oils, and buildup while preserving natural moisture. The result is clean, soft, manageable hair with enhanced shine and lasting color vibrancy.
Ideal for daily use and perfectly sized for travel or trial, this shampoo delivers a luxurious cleanse that supports healthier, younger-looking hair over time.
What You’ll Love:
- Convenient travel-size for testing or on-the-go use
- Rich, creamy texture that lathers effortlessly
- No scrubbing required — gentle scalp massage activates foam
- Balances moisture and preserves cuticle integrity
- Safe for color-treated and keratin-treated hair
Hair Types:
All Hair Types | Especially beneficial for Color-Treated, Dry, or Aging Hair
Benefits:
- Gently cleanses while maintaining moisture balance
- Protects and smooths the hair cuticle
- Helps prolong color radiance with sunflower extract
- Reduces friction and prevents breakage
- Free of sulfates, silicones, and parabens
- Anti-aging ingredients help maintain youthful strength and shine
How to Use:
Dispense a small amount into palms and apply to wet hair. Massage gently into the scalp using your fingertips until a rich lather forms.
Rinse thoroughly. For fine hair, rinse a little longer with warm water to boost volume.
Follow with your favorite 12 Benefits conditioner or leave-in treatment for best results.
Key Ingredients:
- Plant-Derived Sugar Technology: Creates a luxurious, gentle foam that cleans without drying or irritating the scalp.
- Sunflower Extract: Rich in antioxidants and fatty acids that help protect color-treated hair and prevent fade.
- Moisture-Balancing Botanicals: Nourish and hydrate the hair fiber for a soft, silky finish.
- Anti-Aging Complex: Helps defend against environmental and chemical stressors that age hair prematurely.
Free Of:
Sulfates | Silicones | Parabens