Pushing the envelope, Redken uses extensive research and innovation to bring the latest must-have products to market. Our unparalleled commitment to high-performance, breakthrough products enables us to be at the forefront of every trend.
Setting the trends, Redken is the leader in backstage beauty at Fashion Week in New York, Milan, London and Paris – with over 100 shows every year. Our muses, including Suki Waterhouse, Amber Le Bon, Rachel Trachtenburg, Charlotte Di Calypso and Ashley Moore, are all on the pulse of the latest trends.
Creating the future of the industry, Redken’s artist network are passionate individuals with specialized talents who travel the world sharing our education message to learn, earn and live better.