About Pureology

"Color care without compromise is the POWER OF PUREOLOGY" - Pureology

In 2001, the Pureology brand sprouted a line of pure hair care products that were designed with the specific needs of color-treated hair in mind. Founded in sunny California, this brand strived to make you feel better with feel-good haircare products.

Today, these products are designed to promote beauty, revitalize, moisturize, volumize, strengthen, protect, and smooth color-treated hair!

The brand's AntiFade Complex formula is crafted with a patented blend of ingredients, which helps defend against environmental color-fading factors. The patented AntiFade Complex is compiled of Vitamin E, a UV Filter, and sunflower seed oil, which help to further add protection from the elements. Your color-treated hair will have volume and look as good as it did the day it was colored.

What's more, this brand of products is sulfate-free, 100% vegan, derived from sugar, coconut, and corn. You're getting haircare that gently cleanses, is made from plant extracts that have a conscience, and protects without stripping your hair with annoying irritants.


This brand's care systems are groundbreaking, and the reason they are adored by colorists and clients around the world. Each of their regimens offers serious color care and tailored benefits, so clients no longer have to choose between the results they want and the beauty and color they deserve. 


The brand's in-salon treatment features signature masques that help optimize color retention and radiance while offering clients a luxurious experience - resulting in a valuable new service opportunity for your salon. 


Caring for color-treated hair doesn't stop when styling ends. The complete menu of products is formulated to address the specific needs of color-treated hair, helping to strengthen, boost shine, prevent color fade and enhance hair color's beauty.

Customer Reviews

"I got a small one for a trial at first and became a fan of it so purchased a large one, I rotate between hair masks and this product. It smells good and makes my hair feel nice. [ 5 stars]" - DinaM

"I have experimented with so many brands of shampoos over the years and I always come back to Pureology products! [I know] there is no comparison, it is by far the best, no need to look any further!" - PJ

Frequently Asked Questions

Is this brand made by Redken?

The Redken group acquired Pureology Serious Color Care in May 2007, they follow the same formulation guidelines to continue to provide the best haircare sulfate-free, vegan products.

What are Pureology's Best Sellers?

Pureology Hydrate Shampoo and Conditioner Duo

The Pureology Hydrate Shampoo and Conditioner line are sulfate-free that protects dry, color-treated hair. Leaving your hair to look vibrant, full of volume, and feel touchably soft.

Pureology's Hydrate Superfood Treatment

Add moisture with this nourishing treatment, it provides your hair with essential nutrients. It will leave you with touchably soft and intensely moisturized hair.

Pureology Strength Cure Conditioner

This product will leave you with strong, healthy hair. It works to treat dry, color-treated, damaged hair.

Is this brand chemical-free?

 All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free. The products are safe for you, your hair, and the environment.

Where to buy Pureology online?

Please shop Pureology products at our online store, Skincarebyalana.com. We are a proud authorized retailer and we only sell 100% authentic Pureology products!

Can I use Pureology shampoo and conditioner if I don't color my hair?

Yes! Pureology is designed for any customer with all types and textures of hair; color-treated hair or not.

What's the difference between Pureology Hydrate and hydrate sheer Shampoos?

The Hydrate Sheer Shampoo is perfect if you have normal to dry, color-treated hair and only need lightweight hydration.

The Hydrate Shampoo is best if you have normal to thick dry color-treated hair and need an extra boost of moisture.

Is Pureology good for thinning hair?

If you are in search of a product that is good for thinning hair, the Pureology Strength Cure Shampoo is formulated with keravis and astaxanthin, these ingredients help best to prevent further hair loss.

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