Ling header

About Pravana

Founded in 2004, Pravana began offering professional hair color to stylists with the mission to redefine personal hair care and services. The brand's dedication to only providing hair products that were only of the highest quality has made it what it is today!

Today, Pravana offers something for everyone. The Pravana line includes hair color, styling, and texturizing. The line also includes after-color care with unique hybrid formulas that combine botanical extracts and natural proteins with nano-amino acids and micro-polymers.

Care & Sustainability

Pravana is a brand with a conscience and a responsible approach. This means their products do not contain any harmful ingredients. Pravana is free of parabens, sulfites, sulfates, cocamide DEA, formaldehyde, and phthalates.

The products are housed in biodegradable packaging and the brand makes a charitable donation with each purchase made to organizations like the City of Hope, the Ronald McDonald House, and the Beauty Bus.

PRAVANA launches new initiative

Pravana is a brand that is committed to helping its community of stylists. In May of 2020, the company launched the S.T.E.P. Up program that helped stylists rebuild and put money back in their pockets by lowering the prices of their products.

Additionally, Pravana continues to offer free online educational services! Pravana knows there is no need to sacrifice quality for savings.

Check out each Pravana Customer Review below!

"Couldn't find the pearl option for PRAVANA Chromasilk Express Tones. Butttt it is my go-to when my hair is platinum blonde for a toner. It's absolutely gorgeous but you really must have nearly white hair for it to tone properly." mirandafsu

"My hair came out beautiful with this hair color. It was a light pink with some gold tone to it. Everyone loved my new hairstyle! christynl 

"Pravana 20 volume developer is pretty good compared to others that I have use. When mixing it with Pravana lightner it created this paste, which isn’t runny like previous developers that I have use. It lifts the hair color pretty quickly and with the blue hue from the lightner it takes out ALL of the brassy undertones in the hair. Would definitely use this as a universal developer when lightening hair." - aiyshaa

Frequently Asked Questions

What is Chromasilk hair color?

Chromasilk is an array of 135+ shades of award-winning silk and keratin-based creme colors.

Hair colorists have the option of selections between reds, violets, golds, pre-mixed low lights, and cool-based natural colors. Each of these chromasilk colors can provide up to 100% gray hair coverage.

What are Pravana's best sellers?

ChromaSilk Express Tones

Express tone hair in under five minutes, these toners are ammonia-free and are available in 14 intermixable shades. Hair will be left feeling healthier and shiner!

Hi Lifts

If you are looking to quickly lift up to four levels, neutralize, and tone your client's hair without bleach and developer, Pravana ChromaSilk Hi Lifts is the option best for you!

The Hi Lifts contain five proven pigments to help achieve beautiful blonde results.

ChromaSilk VIVIDS Everlasting

ChromaSilk VIVIDS Everlasting hair color bridges the gap between permanent creme hair color and direct dye!

This is an oxidative dye line that can be used to neutralize, boost, or balance colors. Additionally, there's no need to use high-volume developers. Volume 10 can be used for maximum color deposit and volume 20 will achieve more vivid results.

How long do Pravana Vivids last?

For instance, if you're looking for purple hair color, you'll have this lasting hair color for 6-7 weeks with the Pravana Vivids proven formula. You can expect the color to maintain and remain vibrant throughout this duration.

Where can Pravana products be purchased?

Are you in search of Pravana hair products? You can shop for Pravana products on our site, We only sell 100% authentic products. We are a proud and authorized retailer of Pravana products and offer only the best Pravana products to our customers!

We offer free shipping on purchases over the price of $50.00!

How do you use Pravana creme developer?

Start by mixing a ratio of 1: 1 ½. Use with volume 10 crème developer for a maximum deposit or volume 20 Crème developer for vivid results.

To use with ChromaSilk Crème Hair Color, mix equal parts VIVIDS Everlasting into ChromaSilk Crème Hair Color to enhance the color.

Who is Pravana owned by?

In 2017, Henkel Beauty Care acquired Pravana.

Guaranteed Safe Checkout

Trust Seals