Sometimes it can feel frustrating that our skin isn’t doing “what it’s supposed to” and requires so much intervention. Why do I have to wash my face twice or more a day? Why is it so finicky that I have to use specific man-made products and water-filters in a specific...

Due to the power of search engines, social media, and customer reviews, today's consumers are more informed than ever before. Combined with society's growing awareness of health and wellness, there is a desire for more natural, "clean" skincare and beauty products -- particularly paraben-free and cruelty-free products. And CVS is...