Here’s something you may not know about me: I love vintage stuff!
Browsing in antique stores, thrift stores, and flea markets is a great day in my book.
And I’m not the only one who thinks this!
(I may have a box of old records somewhere…)
Retro isn’t old or boring – in fact, consumers think the opposite.
Vintage is making a comeback – let’s examine why and take a look at some throwback beauty.
Why Are We Drawn to Retro?
Vintage furniture, for example, has a quality that can’t be replicated with modern pieces.
And, wearing clothing from decades past, for example, can offer us an escape from the present.
According to a Psychology Today article, we can imagine ourselves in a different life and become intrigued by an item’s history.
Who wore this dress last? What was their life like? How did it end up in this store?
Plus, when we shop in thrift and antique stores, we have to dig to find something we love.
Working for it makes it that much more appealing!
Why Do Trends Come Back?
It’s so interesting to see how our society’s perception of beauty has changed over the years.
Take pencil-thin eyebrows, for example.
Originally made popular in the 1930s by movie stars, they were ditched for a full, more natural look – then became popular again in the 90s.
Some beauty trends never go out of style, like winged eyeliner.
Made popular in the 50s, it’s still a makeup staple today!
But what’s the reason for this? Who decides this?
Fashion runways and celebrities are a huge influence – we see their clothes, hair, and makeup and follow suit.
Nostalgia is also a big factor.
A study revealed that nostalgia helps us to feel more socially connected to others, and we get a self-esteem boost.
It also helps us express optimism for the future.
It Goes Deeper Than Makeup
The “perfect body” type has changed so much over the last century.
A 1920’s model would be considered “plus size” today.
I’m a firm believer that all bodies are beautiful.
The media can be so divisive!
A certain height and weight are preferred, but it’s still not deemed good enough – Photoshop is used to enhance features and create the “perfect” model.
Even though we know images can be fake, we still compare ourselves.
It can be really hard to have self-love when we’re constantly surrounded by advertisements and social media posts.
Plus, there’s a noticeable gap between the bodies of everyday people and those we idealize.
In fact, the difference between models’ weights and the weight of the average American woman has grown from 8 percent in 1975 to over 23 percent today.
I wonder what beauty trends will make a comeback next?
If there’s something you’ve been wanting to try, go for it.
Whether it’s makeup, clothes, or a hairstyle, I say do what makes you feel good!
No matter what, though – you are beautiful, despite whatever body type is favored by the media.
What are your favorite vintage trends? What do you think about the changing definition of “beautiful”? Share with us in the comments!